Main Entry: per·suade

Pronunciation: \pər-ˈswād\

Function: transitive verb

Inflected Form(s): per·suad·ed; per·suad·ing

Etymology: Latin persuadēre, from per- thoroughly + suadēre to advise, urge — more at sweet

Date: 15th century

1 : to move by argument, entreaty, or expostulation to a belief, position, or course of action
2 : to plead with : urge

— per·suad·er noun