Dictionary

merchandising

2 ENTRIES FOUND:

merchandising

noun

: the activity of trying to sell goods or services by advertising them or displaying them attractively

: the activity of selling products that are related to something (such as a television show, movie, or sports team) in order to make more money

Full Definition of MERCHANDISING

:  sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Variants of MERCHANDISING

merchandising also merchandizing

Examples of MERCHANDISING

  1. She is the company's director of merchandising.
  2. The film made a lot of money thanks to strong merchandising.
  3. Most of the movie's earnings came from merchandising and not ticket sales.

First Known Use of MERCHANDISING

1917

Other Business Terms

amortize, caveat emptor, clearinghouse, divest, due diligence, emolument, green-collar, marque, overhead, perquisite

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