: the activity of trying to sell goods or services by advertising them or displaying them attractively
: the activity of selling products that are related to something (such as a television show, movie, or sports team) in order to make more money
: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling
Examples of MERCHANDISING
- She is the company's director of merchandising.
- The film made a lot of money thanks to strong merchandising.
- Most of the movie's earnings came from merchandising and not ticket sales.
First Known Use of MERCHANDISING
Rhymes with MERCHANDISING
merchandising noun (Concise Encyclopedia)
Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. Merchandising also involves product display; companies provide retailers with display and promotional materials and negotiate shelf space for their products. The development of sales strategies includes the determination of pricing, discounts, and special offers; the invention of sales pitches; and the identification of avenues for sales, including store-based retailing and alternative means such as direct-mail marketing, telemarketing, commercial Web sites, vending machines, and door-to-door sales.
Seen & Heard
What made you want to look up merchandising? Please tell us where you read or heard it (including the quote, if possible).