merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ How to pronounce merchandising (audio)
variants or less commonly merchandizing
: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising. The film made a lot of money thanks to strong merchandising. Most of the movie's earnings came from merchandising and not ticket sales.
Recent Examples on the Web Dynamic pricing, by one name or another, has been around since the dawn of merchandising. Lydia Depillis Lydia Depillis, New York Times, 6 Apr. 2024 The two men previously worked as colleagues at Gucci, where Michele spent seven years as creative director, and Venturini was vice president of merchandising and global markets. Luke Leitch, Vogue, 28 Mar. 2024 Under the terms of the agreement, Toonz will exclusively handle global media content distribution rights across all platforms, including licensing and merchandising rights. Naman Ramachandran, Variety, 3 Apr. 2024 Retailers can enlist in-house or third-party privacy professionals to inspect their digital channels, alongside their marketing and merchandising department, for dark pattern potential. Jenn McMillen, Forbes, 27 Mar. 2024 His daughter, Alexandra Ford English, arrived at Ford in 2017 and left in 2022 as global brand merchandising director. Detroit Free Press, 6 Mar. 2024 Customer research showed that people wanted a better shopping experience at Macy’s, the company said, whether with improved visual merchandising or more help from store workers. Jordyn Holman, New York Times, 27 Feb. 2024 Spidey of course generates plenty of additional merchandising and other revenue streams annually. Mark Hughes, Forbes, 25 Feb. 2024 Some of these shops had an Apple Store look—minimalist merchandising, counters of blond wood and glass—and seemed well capitalized. Jia Tolentino, The New Yorker, 19 Feb. 2024

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'merchandising.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1917, in the meaning defined above

Time Traveler
The first known use of merchandising was in 1917

Dictionary Entries Near merchandising

Cite this Entry

“Merchandising.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/merchandising. Accessed 25 Apr. 2024.

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