merchandising

merchandising

noun

Definition of MERCHANDISING

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Variants of MERCHANDISING

merchandising also merchandizing

Examples of MERCHANDISING

1. She is the company's director of merchandising.
2. The film made a lot of money thanks to strong merchandising.
3. Most of the movie's earnings came from merchandising and not ticket sales.

First Known Use of MERCHANDISING

1917

Other Business Terms

amortize, caveat emptor, clearinghouse, divest, due diligence, emolument, green-collar, marque, overhead, perquisite

Rhymes with MERCHANDISING

advertising, agonizing, appetizing, enterprising, unsurprising

merchandising

noun    (Concise Encyclopedia)

Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. Merchandising also involves product display; companies provide retailers with display and promotional materials and negotiate shelf space for their products. The development of sales strategies includes the determination of pricing, discounts, and special offers; the invention of sales pitches; and the identification of avenues for sales, including store-based retailing and alternative means such as direct-mail marketing, telemarketing, commercial Web sites, vending machines, and door-to-door sales.