Simple Definition of merchandising
: the activity of trying to sell goods or services by advertising them or displaying them attractively
: the activity of selling products that are related to something (such as a television show, movie, or sports team) in order to make more money
Full Definition of merchandising
: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling
Examples of merchandising in a sentence
She is the company's director of merchandising.
The film made a lot of money thanks to strong merchandising.
Most of the movie's earnings came from merchandising and not ticket sales.
First Known Use of merchandising
Variants of merchandising
Seen and Heard
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