Simple Definition of merchandising
: the activity of trying to sell goods or services by advertising them or displaying them attractively
: the activity of selling products that are related to something (such as a television show, movie, or sports team) in order to make more money
Full Definition of merchandising
: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling
Examples of merchandising
She is the company's director of merchandising.
The film made a lot of money thanks to strong merchandising.
Most of the movie's earnings came from merchandising and not ticket sales.
First Known Use of merchandising
Variants of merchandising
Seen and Heard
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