mass-market
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mass–mar·ket

adjective \ˈmas-ˈmär-kət\

Definition of MASS-MARKET

1
: sold through such retail outlets as supermarkets and drugstores as well as through bookstores <a mass–market paperback>; also : of, relating to, or publishing mass-market materials
2
: appealing or sold to a general audience

First Known Use of MASS-MARKET

1952

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