Dictionary

mass-market

mass–market

adjective mass–mar·ket \ˈmas-ˈmär-kət\

Definition of MASS-MARKET

1
:  sold through such retail outlets as supermarkets and drugstores as well as through bookstores <a mass–market paperback>; also :  of, relating to, or publishing mass-market materials
2
:  appealing or sold to a general audience

First Known Use of MASS-MARKET

1952

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