marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

By pairing Eilish with Cameron in all the marketing, the hope was maybe that the film would appeal not just to concert fans but to more casual film fans who know Cameron can deliver a spectacle. —Brian Welk, IndieWire, 11 May 2026

In the eight years since, the brand has built a dedicated following by promoting itself as a healthier alternative to other sodas and leveraging TikTok marketing to reach millions of customers. —Emma Burleigh, Fortune, 11 May 2026

Crossovers continue to do well as marketing stunts that drive up viewership. —Nellie Andreeva, Deadline, 11 May 2026

The contest has been getting bigger every year, Rimowa’s chief marketing officer Mathieu Plenier told between 300 and 400 guests attending the prize-giving at Berlin’s minimalist Kulturforum building on Monday evening. —Cathrin Schaer, Footwear News, 11 May 2026

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• affiliate marketing
• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing