marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

Common nicknames for Louisville stem from sporting events, local companies and marketing campaigns. —Leo Bertucci, The Courier-Journal, 24 July 2025

Much like an agency looking to optimize its client marketing campaigns, studios can access tools to enhance their choices around distribution platforms, territories, and release schedules. —Howard Homonoff, Forbes.com, 24 July 2025

Umair Masood Tata, Naveena Denim Limited’s director of marketing, said recent tariff revisions and rising logistics costs have impacted overall order volumes and timelines. —Angela Velasquez, Sourcing Journal, 24 July 2025

Eighteen months after her dad’s death, Thea was contacted by the Chiefs as the team were launching their U.K. marketing campaign and were looking for fans based there to attend a May kickoff event. —Kirsty Hatcher, People.com, 23 July 2025

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing