marketing

1 of 2

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

marketing

2 of 2

present participle of market entry 2

Examples of marketing in a Sentence

Noun

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

Noun

At the time, some financial analysts and valuation experts criticized this $6 trillion figure as aggressive marketing rather than serious math. — Beatrice Nolan, Fortune, 26 Aug. 2026

Advertisers, who often redirect marketing dollars away from platforms where their support might become controversial, became wary of the entrepreneur’s unfettered musings on politics and culture. — Brian Steinberg, Variety, 26 Aug. 2026

Programs also get free video and photo content, plus email and SMS marketing tools, to help drive traffic to their store and remind parents to order on time, resources many programs couldn’t otherwise afford to produce or manage on their own. — Matthew Kayser, USA Today, 26 Aug. 2026

Specialist short-drama companies may have an edge in agility, performance marketing and familiarity with new acquisition channels over traditional entertainment firms, Haslam said. — Matthew Tan, CNBC, 26 Aug. 2026

Word History

First Known Use

Noun

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• affiliate marketing
• direct marketing
• marketing ploy
• marketing research
• multi-level marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing