marketing

1 of 2

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

marketing

2 of 2

present participle of market entry 2

Examples of marketing in a Sentence

Noun

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

Noun

The idea behind the National Pork Board — financed with mandatory contributions from Kremer and virtually every other American hog farmer — is that all pork producers should benefit from this kind of prominent marketing to buoy their product. — Kenny Torrella, Vox, 9 Sep. 2026

Other notable Apple executives in attendance include marketing chief Greg Joswiak, software head Craig Federighi, services chief Eddy Cue, COO Sabih Khan and former hardware chief Dan Riccio. — Kif Leswing, CNBC, 9 Sep. 2026

Medical experts and sports scientists have been pushing back on the marketing hype. — Hanna Wickes, Charlotte Observer, 9 Sep. 2026

Sydney Sweeney stripped down for a steamy new ad for Novig, the latest sports trading app and prediction marketing for fans of football, baseball, soccer, tennis and more. — Jordan Moreau, Variety, 9 Sep. 2026

Word History

First Known Use

Noun

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• affiliate marketing
• direct marketing
• marketing ploy
• marketing research
• multi-level marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing