marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

Fifty-year-old Daniel Taylor, a professor of marketing and supply chain management at the university’s Rawls College of Business, faces a charge of conspiracy to distribute or possess with intent to distribute fentanyl, according to the statement. —Lillie Davidson, Fort Worth Star-Telegram, 21 Feb. 2026

Kate Weizman, the Atelier’s chief marketing officer, calls Gucci herself the brand’s secret sauce. —Kiana Murden, Vogue, 21 Feb. 2026

Joan, Adrià, and Ana, Annua’s director of marketing and communications, reveal early plans for a series of cottages that incorporate biophilic design on the plot currently home to rows of olive trees beyond the pool; however, at the time of writing, these are subject to planning restrictions. —Condé Nast, Condé Nast Traveler, 20 Feb. 2026

Even the cast is introduced via marketing posters. —Ben Travers, IndieWire, 20 Feb. 2026

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing