marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

The concept alone made headlines across the political aisle when the show was first announced, but the its digital marketing across Instagram and TikTok has turned it into a minor sensation. —David Zucker, Deadline, 10 Nov. 2025

Lewis, who will join Diageo in 2026, is best known for cost-cutting and innovative marketing. —Yun Li, CNBC, 10 Nov. 2025

The idea is to expose the show to new viewers who perhaps haven’t caught it yet on streaming, and also use the linear run as a bit of a marketing lead-up to the January premiere of Season 2 on HBO Max. —Michael Schneider, Variety, 10 Nov. 2025

The initiative provides marketing support for films from underrepresented filmmakers, casts, and talent during awards season, helping these films reach voters, tastemakers, and audiences who decide which movies earn recognition. —Dana Harris-Bridson, IndieWire, 10 Nov. 2025

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing