a : the act or process of selling or purchasing in a market
b : the process or technique of promoting, selling, and distributing a product or service
: an aggregate of functions involved in moving goods from producer to consumer
Examples of MARKETING
- The company will increase its budget for marketing.
- She has a job in marketing.
- She runs the company's marketing department.
First Known Use of MARKETING
marketing noun (Concise Encyclopedia)
Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies (see credit), product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. See also merchandising.
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