marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

Lynch, the SponsorUnited CEO, said marketing deals now allow sportsbooks to blanket arenas with advertising that shows up in broadcasts. —Luke Connors, Washington Post, 19 May 2026

The duo, currently featured in a non-traditional marketing pitch from pharma giant GSK, have reunited to make consumers more aware of meningitis risks for teens and young adults. —Brian Steinberg, Variety, 18 May 2026

Kim Sykes, marketing director with Silver Wings of Idaho, which helped to plan the air show celebrating America’s 250th birthday, told the Associated Press all four of the crew members, including the pilots, from the jets ejected safely and deployed their parachutes to reach the ground. —Charlotte Phillipp, PEOPLE, 18 May 2026

Eligible employees include those in the marketing, operations, visitor experience, curatorial, education, and development departments, among others. —News Desk, Artforum, 18 May 2026

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• affiliate marketing
• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing