marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

As distillers worked to make whiskey appealing to American consumers, Reigler began documenting how women contributed to that effort, ranging from the wives who made key marketing decisions that boosted distillery tourism to the female bartenders who designed new whiskey cocktails. —ABC News, 20 Apr. 2026

Gayle Shields, Winn-Dixie’s chief merchandising and marketing officer said the rapid expansion after September’s two-city test fit the company, whose origins date back to 1925 Miami in the Lemon City area. —Howard Cohen, Miami Herald, 20 Apr. 2026

Sasha Vasilic of Morton Grove, the library’s director of communications and marketing, carried out an empty time capsule for all to see. —Karie Angell Luc, Chicago Tribune, 20 Apr. 2026

Per his LinkedIn, Moody has been the chief marketing officer and talent manager for The Fitness Marshall since 2016. —Tabitha Parent, PEOPLE, 20 Apr. 2026

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• affiliate marketing
• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing