marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ How to pronounce marketing (audio)
1
a
: the act or process of selling or purchasing in a market
did most of her marketing in local stores
b
: the process or technique of promoting, selling, and distributing a product or service
New automobiles are the subject of intense marketing.
2
: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer
The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing. She has a job in marketing. She runs the company's marketing department.
Recent Examples on the Web The school's director of marketing and communications, Tara Grewe, told The Enquirer Monday that questions regarding the incident should be referred to the Archdiocese of Cincinnati. The Enquirer, 11 Mar. 2024 In a world inundated with choices and overflowing with information, brand recognition, and a unified, multi-channel messaging strategy are re-emerging as the linchpins of successful marketing. Dara A. Busch, Fortune, 11 Mar. 2024 But Josh Clarkson, a professor of marketing at the University of Cincinnati, says that only goes so far to explain the phenomenon. Emily Heil, Washington Post, 11 Mar. 2024 Given the research, companies like Planters can add language about the potential link to some of their food packaging and marketing efforts. Lauren Manaker Ms, Rdn, Ld, Verywell Health, 8 Mar. 2024 Hallow’s appearance on social media is part of a larger marketing push that included a commercial shown during the Super Bowl. Madison Malone Kircher, New York Times, 7 Mar. 2024 Of course, the amount of movie marketing dollars spent on traditional TV networks hasn’t been a good predictor of which film will win the top prize at the Academy Awards. Todd Spangler, Variety, 7 Mar. 2024 An array of choices, expansive marketing strategies and the pressure to keep up with social trends can influence these purchase decisions. Mark Travers, Forbes, 28 Feb. 2024 For a league often in the shadow of its male counterpart, Clark could help open new possibilities in terms of marketing and opportunities for the WNBA to grow. Ben Morse, CNN, 28 Feb. 2024

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'marketing.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1561, in the meaning defined at sense 1a

Time Traveler
The first known use of marketing was in 1561

Dictionary Entries Near marketing

Cite this Entry

“Marketing.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/marketing. Accessed 19 Mar. 2024.

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