marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

Alegría credited the pair’s experienced producing partners with helping guide them through the most unfamiliar process of preparing for the final cut and getting ready for the marketing, press, distribution conversations with Amazon as well as FilmNation. —Cynthia Littleton, Variety, 4 May 2026

Mark Kantrowitz higher education expert Private student loans provide funding unavailable through federal programs, said Catherine Fitzgerald, senior director of communications, marketing and community outreach at Navient. —Annie Nova, CNBC, 4 May 2026

Brittany Goodwin, another first-timer and Mid-City resident who does social marketing and media for HBO Max, also heard about the meeting on Eventbrite. —Paula L. Woods, Los Angeles Times, 4 May 2026

That was until this Dutch upstart with his European aesthetic, lively and colorful stores and eye-popping marketing campaigns began to chisel away at their market share. —Jean E. Palmieri, Footwear News, 4 May 2026

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• affiliate marketing
• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing