marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

For competition favorites, Nike and Adidas, return on investment will be scrutinized in micro-detail, guiding their approaches to future marketing in both sportswear and broader lifestyle categories. — Joe Bobowicz, Vogue, 16 July 2026

Grand Slam events have updated commercial regulations to more clearly distinguish athletic equipment from luxury marketing placements, reflecting how valuable athlete visibility has become for fashion brands. — Nethumi Kannangara, Sportico.com, 15 July 2026

Unfortunately for this part of the Lamborghini customer base, its chief marketing and sales officer Federico Foschini says there are currently no plans to put a similar transmission in one of the marque’s supercars. — Bryan Hood, Robb Report, 15 July 2026

Other key findings include how marketing strategies are evolving as consumer behaviors shift. — Arthur Zaczkiewicz, Footwear News, 15 July 2026

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• affiliate marketing
• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing