marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

The tone of the marketing campaign bid request itself echoes that message, with its introductory paragraph pulled directly from Newsom’s State of the State speech in January. —Taryn Luna, Los Angeles Times, 6 Mar. 2026

That would not only make marketing messages easier to convey but allow companies investing so much in this content to maximize their ROI. —Dick Lippin, HollywoodReporter, 6 Mar. 2026

The company’s chief operating officer and chief marketing officer are both on their way out, CEO Ed Bastian announced. —Aj Willingham, AJC.com, 6 Mar. 2026

This demand has caused a snowball effect and a flurry of new supplement brands have popped up left and right, meaning more confusion in the marketplace and a gap between great marketing and scientific evidence. —Brianna Peters, Vogue, 6 Mar. 2026

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• affiliate marketing
• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing