marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

Patches also offer brands a lower-tier entry into big-time sports marketing. —Merlisa Lawrence Corbett, Forbes.com, 30 June 2025

To match that, a new marketing era will debut in July, part of the efforts by Chief Marketing Officer Allyson Witherspoon to change the perception of the company in buyers' eyes. —Eileen Falkenberg-Hull, MSNBC Newsweek, 30 June 2025

So far, those announcements have included a return of Hemi V8 engines, a marketing move with mechanical bulls and an industry-leading warranty plan, among other things. —Sara Salinas,jacob Pramuk,michele Luhn, CNBC, 30 June 2025

In an era when authenticity has become a marketing buzzword, Rassoul offers something more complex: the understanding that all identity is performed, that authenticity itself might be the most elaborate performance of all. —Matthew Kayser, USA Today, 30 June 2025

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing