marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

Sales of Barbie dolls are also down after a pop in 2023 tied to the movie, and Mattel marketing leadership recently announced that the toy will be heavily rebranded as a fashion icon — with more clothes and accessories to accompany her on the shelf. — Matt Donnelly, Variety, 12 Aug. 2026

In response, the town shifted its marketing to late-night booze-ups and wedding parties (known, in British parlance, as stag dos and hen dos), and subsequently grew a reputation as a sandcastle Sodom. — George Francis Lee, New Yorker, 12 Aug. 2026

Radhika Mettakhun, marketing and business development at Alvaasce, is also part of the new generation that has taken up the mantle of the family business, working to give it a new twist. — Mayu Saini, Footwear News, 12 Aug. 2026

Only these companies are geared to deliver at the scale that’s needed for mass marketing. — Todd Boss, Forbes.com, 12 Aug. 2026

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• affiliate marketing
• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing