hype

⁴hype

noun

Definition of HYPE

1

: deception, put-on

2

: publicity; especially : promotional publicity of an extravagant or contrived kind <all the hype before the boxing match>

First Known Use of HYPE

1955

Other Business Terms

amortize, caveat emptor, clearinghouse, divest, due diligence, emolument, green-collar, marque, overhead, perquisite