hard sell

noun

: aggressive high-pressure salesmanship compare soft sell

Examples of hard sell in a Sentence

Such an expensive project will be a hard sell during these slow economic times.
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
And for many anthropologists, earlier hominins with those capabilities—once considered uniquely human—are a hard sell. ArsTechnica, 25 June 2026 And drug literature can be a hard sell for some, especially if the reader feels anxious about their own coolness, and develops a sort of you-won’t-impress-me-so-there carapace in advance as a form of self-protection. Literary Hub, 25 June 2026 That turn is notable in a country that has prided itself on keeping the far right at the margins, and whose own history of colonization and emigration has generally made such politics a hard sell. Donathan L. Brown, The Conversation, 24 June 2026 Wine trends also have favored boozy and bracing styles, a hard sell for folks used to sipping hard seltzers at the club. ABC News, 22 June 2026 See All Example Sentences for hard sell

Word History

First Known Use

1945, in the meaning defined above

Time Traveler
The first known use of hard sell was in 1945

Browse Nearby Words

Cite this Entry

“Hard sell.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/hard%20sell. Accessed 27 Jun. 2026.

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