noun \ˌgd-ˈwil\

: a kind, helpful, or friendly feeling or attitude

business : the amount of value that a company's good reputation adds to its overall value

Full Definition of GOODWILL

a :  a kindly feeling of approval and support :  benevolent interest or concern
b (1) :  the favor or advantage that a business has acquired especially through its brands and its good reputation
(2) :  the value of projected earnings increases of a business especially as part of its purchase price (3) :  the excess of the purchase price of a company over its book value which represents the value of goodwill as an intangible asset for accounting purposes
a :  cheerful consent
b :  willing effort
good·willed \-ˈwild\ adjective

Examples of GOODWILL

  1. She has goodwill toward all her coworkers.
  2. They allowed him to keep the extra money as a gesture of goodwill.

First Known Use of GOODWILL

before 12th century


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