noun \ˌgd-ˈwil\

: a kind, helpful, or friendly feeling or attitude

business : the amount of value that a company's good reputation adds to its overall value

Full Definition of GOODWILL

a :  a kindly feeling of approval and support :  benevolent interest or concern
b (1) :  the favor or advantage that a business has acquired especially through its brands and its good reputation
(2) :  the value of projected earnings increases of a business especially as part of its purchase price (3) :  the excess of the purchase price of a company over its book value which represents the value of goodwill as an intangible asset for accounting purposes
a :  cheerful consent
b :  willing effort
good·willed \-ˈwild\ adjective

Examples of GOODWILL

  1. She has goodwill toward all her coworkers.
  2. They allowed him to keep the extra money as a gesture of goodwill.

First Known Use of GOODWILL

before 12th century


Next Word in the Dictionary: goodwillit
Previous Word in the Dictionary: goodwife
All Words Near: goodwill

Seen & Heard

What made you want to look up goodwill? Please tell us where you read or heard it (including the quote, if possible).

Get Our Free Apps
Voice Search, Favorites,
Word of the Day, and More
Join Us on FB & Twitter
Get the Word of the Day and More