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Definition of GOODWILL
a: a kindly feeling of approval and support : benevolent interest or concern
b (1): the favor or advantage that a business has acquired especially through its brands and its good reputation (2): the value of projected earnings increases of a business especially as part of its purchase price (3): the excess of the purchase price of a company over its book value which represents the value of goodwill as an intangible asset for accounting purposes