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goodwill

play
noun good·will \ˌgu̇d-ˈwil\

Simple Definition of goodwill

  • : a kind, helpful, or friendly feeling or attitude

  • business : the amount of value that a company's good reputation adds to its overall value

Full Definition of goodwill

  1. 1 a :  a kindly feeling of approval and support :  benevolent interest or concern b (1) :  the favor or advantage that a business has acquired especially through its brands and its good reputation (2) :  the value of projected earnings increases of a business especially as part of its purchase price (3) :  the excess of the purchase price of a company over its book value which represents the value of goodwill as an intangible asset for accounting purposes

  2. 2 a :  cheerful consent b :  willing effort

good·willed play \-ˈwild\ adjective

Examples of goodwill

  1. She has goodwill toward all her coworkers.

  2. They allowed him to keep the extra money as a gesture of goodwill.



Before 12th Century

First Known Use of goodwill

before 12th century



GOODWILL Defined for Kids

goodwill

play
noun good·will \ˈgu̇d-ˈwil\

Definition of goodwill

  1. :  kind feelings or attitude





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