Dictionary

focus group

noun

: a small group of people whose opinions about something (such as a politician or a new product) are studied to learn the opinions that can be expected from a larger group

Full Definition of FOCUS GROUP

:  a small group of people whose response to something (as a new product or a politician's image) is studied to determine the response that can be expected from a larger population
ADVERTISEMENT

First Known Use of FOCUS GROUP

1985

Browse

Next Word in the Dictionary: focusing clothPrevious Word in the Dictionary: focus All Words Near: focus group
How to use a word that (literally) drives some people nuts.
Test your vocab with our fun, fast game
Ailurophobia, and 9 other unusual fears