Simple Definition of focus group
: a small group of people whose opinions about something (such as a politician or a new product) are studied to learn the opinions that can be expected from a larger group
Full Definition of focus group
: a small group of people whose response to something (as a new product or a politician's image) is studied to determine the response that can be expected from a larger population
First Known Use of focus group
Learn More about focus group
Britannica.com: Encyclopedia article about "focus group"
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