dissuasive

adjective

dis·​sua·​sive di-ˈswā-siv How to pronounce dissuasive (audio)
-ziv
: tending to dissuade
a dissuasive effect
dissuasively adverb
dissuasiveness noun

Examples of dissuasive in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
From a practical standpoint, dissuasive framing helps marketers communicate more effectively by defining the boundaries of their product’s appeal. Jaclyn L. Tanenbaum, Fortune, 6 Jan. 2026 The dissuasive ad drove more engagement and clicks, making the brand feel more specialized and its product more appealing for the right customers. Karen Anne Wallach, The Conversation, 6 Jan. 2026 However, the timing of the tracking week may be dissuasive towards any of these albums making too big a jump. Andrew Unterberger, Billboard, 5 Nov. 2025 Instead of causing rebellion, those tactics have been largely dissuasive for teens. Colette Davidson, The Christian Science Monitor, 12 Dec. 2023 Apple aims to disadvantage independent repair or reconditioning, in favor of the sale of new smartphones or captive repair at prices that are often dissuasive for the consumer. José Adorno, BGR, 7 Dec. 2022 Hamburg’s privacy regulator, representing Germany, wanted a more dissuasive fine, citing a range between €7 million and €22 million, according to the European board. Sam Schechner, WSJ, 15 Dec. 2020 To critics, dissuasive approaches (often called defensive design or hostile architecture) can be subtly pernicious and even downright cruel. Kurt Kohlstedt, Wired, 5 Oct. 2020 There is a third way, which Mexico has little explored: the use of dissuasive, non-lethal force. Washington Post, 2 Oct. 2019

Word History

First Known Use

1609, in the meaning defined above

Time Traveler
The first known use of dissuasive was in 1609

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Cite this Entry

“Dissuasive.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/dissuasive. Accessed 12 Jan. 2026.

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