direct-response
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About Our Definitions: All forms of a word (noun, verb, etc.) are now displayed on one page.di·rect–re·sponse
adjective \də-ˈrekt-ri-ˈspän(t)s, dī-\Definition of DIRECT-RESPONSE
: of or relating to direct marketing <direct–response advertising>
First Known Use of DIRECT-RESPONSE
1976
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