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The cupcake fervor hit its peak when Crumbs, which had started as a single bakery on Manhattan’s Upper West Side in 2003, went public in a reverse merger worth $66 million in 2011.—Los Angeles Times, 11 Jan. 2026 Also this week, grocery chain Wegmans is collecting your biometric data and 2010s cupcake darling Sprinkles is closing, as is famed (or perhaps more accurately, notorious) LA restaurant Horses.—Li Goldstein, Bon Appetit Magazine, 9 Jan. 2026 This bakery, which has been serving Louisville since 1924, offers a wide variety of Mardi Gras items, from King Cakes to cookies, thumbprints, cupcakes and the popular cookie monsters.—Gege Reed, Louisville Courier Journal, 8 Jan. 2026 Not as a true contender, but a playoff team that refuses to fold, unlike so many of the cupcakes that dotted the Patriots’ regular-season schedule.—Andrew Callahan, Boston Herald, 8 Jan. 2026 See All Example Sentences for cupcake