co-brand
verb
co-branded; co-branding; co-brands
: to market or issue (something, such as a credit card) in conjunction with another company so that the product bears the name of both
Examples of co-brand in a Sentence
Recent Examples on the Web
On June 17, Wyndham Hotels & Resorts announced updates to its suite of Wyndham Rewards credit cards, co-branded with Barclays, including the addition of a new premium credit card.
—
Ryley Amond,
CNBC,
23 June 2026
The record-breaking launch of NikeSkims (the co-brand effort of Kardashian’s Skims and the sportswear giant) was a slam dunk in experiential marketing, with the #SkimsxNike tag’s 12 million views on TikTok just the tip of the iceberg.
—
Danielle Directo-Meston,
HollywoodReporter,
20 June 2026
Bastian relates that Delta collected $9 billion, more than four times the number in 2014, and though Amex doesn’t break out its revenues from the co-brand, the Delta experience suggests it’s scored a moonshot.
—
Shawn Tully,
Fortune,
9 May 2026
Other broadcast networks such as CBS and FOX showcase college sports, but ESPN is co-branded through the creation of conference platforms including the Longhorn Network, SEC Network, and ACC Network that devote around-the-clock and exclusive coverage to these power conferences and schools.
—
Encyclopedia Britannica,
27 Apr. 2026
The style keeps the signature Clarks fobs, which are co-branded this time and hang from a silver ball chain.
—
Stephen Garner,
Footwear News,
21 Jan. 2026
Delta has a major partnership with American Express, and its co-brand credit card brings in billions of dollars in revenue for Delta.
—
Ken Sweet,
Los Angeles Times,
14 Jan. 2026
According to statistics from YiCai, the Zootopia franchise has co-branded with over 70 Chinese brands – especially in the trendy collectibles market – including Pop Mart, whose Labubu dolls gained global popularity earlier this year.
—
Joyce Jiang,
CNN Money,
16 Dec. 2025
The collaboration with On is made up of two co-branded On Cloud 6 shoes, a long-sleeve tee, a cap, socks, and a beautiful photo book.
—
Will Porter,
Outside,
15 Nov. 2025
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Ryley Amond,
CNBC,
23 June 2026
The record-breaking launch of NikeSkims (the co-brand effort of Kardashian’s Skims and the sportswear giant) was a slam dunk in experiential marketing, with the #SkimsxNike tag’s 12 million views on TikTok just the tip of the iceberg.
—
Danielle Directo-Meston,
HollywoodReporter,
20 June 2026
Bastian relates that Delta collected $9 billion, more than four times the number in 2014, and though Amex doesn’t break out its revenues from the co-brand, the Delta experience suggests it’s scored a moonshot.
—
Shawn Tully,
Fortune,
9 May 2026
Other broadcast networks such as CBS and FOX showcase college sports, but ESPN is co-branded through the creation of conference platforms including the Longhorn Network, SEC Network, and ACC Network that devote around-the-clock and exclusive coverage to these power conferences and schools.
—
Encyclopedia Britannica,
27 Apr. 2026
The style keeps the signature Clarks fobs, which are co-branded this time and hang from a silver ball chain.
—
Stephen Garner,
Footwear News,
21 Jan. 2026
Delta has a major partnership with American Express, and its co-brand credit card brings in billions of dollars in revenue for Delta.
—
Ken Sweet,
Los Angeles Times,
14 Jan. 2026
According to statistics from YiCai, the Zootopia franchise has co-branded with over 70 Chinese brands – especially in the trendy collectibles market – including Pop Mart, whose Labubu dolls gained global popularity earlier this year.
—
Joyce Jiang,
CNN Money,
16 Dec. 2025
The collaboration with On is made up of two co-branded On Cloud 6 shoes, a long-sleeve tee, a cap, socks, and a beautiful photo book.
—
Will Porter,
Outside,
15 Nov. 2025
Cite this Entry
“Co-brand.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/co-brand. Accessed 27 Jun. 2026.
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