: an instance of clicking on a link on a web page
click-through rate
also
: the volume of click-throughs on a link
clicked through; clicking through; clicks through
: to click on (a link, such as a link for a promotion or advertisement) on a web page that opens a new page or site
They have been pressing all Web sites, including those dedicated to journalism, to accept payment completely or partially based on the number of people clicking through an advertisement or even on the number of people who buy a product.—
Joseph Menn
Joseph MennExamples of click-through in a Sentence
Recent Examples on the Web
Malana Vantyler, USA Today, 7 Oct. 2025
In my experience, the technology is already proving its ability to increase click-through rates and reduce cost-per-conversion.
—Ivan Ostojić, Forbes.com, 16 Sep. 2025
Literary Hub, 15 Oct. 2025
Larry Grimaldi, Senior Vice President of Creative Affairs & Original Movies at Fox Entertainment Studios, bemoaned the reliance on ‘the face in the box’ – streamer shorthand for casting actors whose thumbnails encourage consumers to click through and view.
—Jesse Whittock, Deadline, 7 Oct. 2025
See All Example Sentences for click-through
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Noun
The two most important metrics that Smith emphasizes are click-through rate (CTR), which reflects the strength of a thumbnail, as well as average percentage viewed (APV), which demonstrates how long people stay and watch a video.
—Malana Vantyler, USA Today, 7 Oct. 2025
In my experience, the technology is already proving its ability to increase click-through rates and reduce cost-per-conversion.
—Ivan Ostojić, Forbes.com, 16 Sep. 2025
Verb
Linda, the teacher, clicked through slides with one finger.
—Literary Hub, 15 Oct. 2025
Larry Grimaldi, Senior Vice President of Creative Affairs & Original Movies at Fox Entertainment Studios, bemoaned the reliance on ‘the face in the box’ – streamer shorthand for casting actors whose thumbnails encourage consumers to click through and view.
—Jesse Whittock, Deadline, 7 Oct. 2025
See All Example Sentences for click-through
Cite this Entry
“Click-through.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/click-through. Accessed 19 Oct. 2025.
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