battle cry
noun
plural battle cries
1
: a shouted word, phrase, or sound used by a body of fighters before or in battle : war cry
… the Texans later defeated the Mexican army …, securing Texas' independence from Mexico. "Remember the Alamo" was their battle cry.—US Official News
2
: a slogan, catchphrase, or motto that is used especially to rally people to a cause or to rouse people to action : rallying cry
… the Senator … has selected the battle cry that his listeners will understand and respond to.—William H. Grimes
She [softball coach Vickie Sax] added: "Our [team] battle cry all year has been 'All In!' …"—Kevin Stevens
Its purpose is to find asteroids in orbits that cross the orbit of the Earth. "Find them before they find us!" is the Spacewatch battle cry.—David H. Levy
Every graduate of Lincoln Elementary School for the past thirty-five years could remember standing at that table listening to Mrs. Granger's battle cry: "Look it up! That's why we have the dictionary."—Andrew Clements
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Merriam-Webster unabridged
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