airtime

noun

air·​time ˈer-ˌtīm How to pronounce airtime (audio)
1
: the time or any part of the time when a radio or television station is on the air
2
: the time at which a radio or television broadcast is scheduled to begin

Examples of airtime in a Sentence

The committee plans to buy radio airtime for the campaign ads.
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Love it or hate it, yuppie style à la The Official Preppy Handbook is getting a lot of cultural airtime lately: shows like Sirens and The Perfect Couple have lampooned the look, whereas heritage brands such as St. John’s and Bally are seeing a resurgence. Elise Taylor, Vogue, 3 June 2025 That was from the moment the first piece of promotion went on the air at Super Bowl LI in 2017 — a bold, big bet by Hulu [which cost $5 million for 30 seconds of airtime]. Jackie Strause, HollywoodReporter, 22 May 2025 There’s an aluminum swingarm and KYB suspension calibrated for significant airtime, as well as the incredibly accurate Ducati Traction Control (DTC) – a first for the segment. New Atlas, 13 Apr. 2025 In recent years, much of the facelift hype on social media has revolved around the deep plane facelift, with the SMAS lift receiving little airtime. Jolene Edgar, Allure, 28 May 2025 See All Example Sentences for airtime

Word History

First Known Use

1924, in the meaning defined at sense 1

Time Traveler
The first known use of airtime was in 1924

Browse Nearby Words

Cite this Entry

“Airtime.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/airtime. Accessed 16 Jun. 2025.

Last Updated: - Updated example sentences
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