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Mark used by a manufacturer or merchant to identify the origin or ownership of goods and to distinguish them from others. Trademarks may be words or groups of words, letters, numerals, devices, names, the shape or other presentation of products or their packages, or combinations of colours. A trademark (indicated by TM or, when registered, by the symbol ) is considered the property of the holder and is protected by law from unauthorized use by others. In most countries, registration is a prerequisite for ownership and protection of the mark. In the U.S., however, the trademark right is granted by the mere use of the mark, though registration often proves legally advantageous. See alsocopyright.
This entry comes from Encyclopædia Britannica Concise. For the full entry on trademark, visit Britannica.com.