Kroc, Ray(mond Albert)


Kroc, Ray(mond Albert)

biographical name

/

Ray Kroc—Sygma

(born Oct. 5, 1902, Chicago, Ill., U.S.—died Jan. 14, 1984, San Diego, Calif.) U.S. restaurateur, a pioneer of the fast-food industry. He was working as a blender salesman when he discovered a restaurant in San Bernardino, Calif., owned by Maurice and Richard McDonald, who used an assembly-line format to prepare and sell a large volume of hamburgers, french fries, and milk shakes. Beginning in 1955 Kroc opened his first McDonald's drive-in restaurant in Des Plaines, Ill., paying the brothers a percentage of the receipts. He soon began selling franchises for new restaurants, and he instituted a training program for owner-managers that emphasized automation and standardization. At the time of his death there were some 7,500 McDonald's restaurants worldwide; with more than 25,000 restaurants in the early 21st century, McDonald's was the world's largest food-service retailer.

This entry comes from Encyclopædia Britannica Concise.
For the full entry on Kroc, Ray(mond Albert), visit Britannica.com.

Seen & Heard

What made you look up Kroc, Ray(mond Albert)? Please tell us what you were reading, watching or discussing that led you here.

Get Our Free Apps
Voice Search, Favorites,
Word of the Day, and More
Join Us on FB & Twitter
Get the Word of the Day and More