private label
noun
: a label associated with a specific chain store
also
: a brand or product having a private label
—usually hyphenated when used attributively
private-label clothes
Examples of private label in a Sentence
Recent Examples on the Web
In the years before Kirkland, Costco’s private label items were divided among an unruly assortment of 30 different store brand names like Simply Soda or Chelsea toilet paper.
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Phil Wahba, Fortune, 4 June 2024
The grocery chain operator said the mark downs would apply to national brands, including Amazon’s private label, Aplenty.
—Francisco Velasquez, Quartz, 31 May 2024
Unfortunately, Capital One debit and private label store cards, like the Capital One Walmart Rewards Card, do not get access to this feature.
—Iona Brannon, Condé Nast Traveler, 13 Jan. 2023
What is now called Expedia’s B2B private label business today makes up about one-quarter of the company’s $11.6 billion in annual revenue.
—Emma Hinchliffe, Fortune, 29 May 2024
See all Example Sentences for private label 
Phil Wahba, Fortune, 4 June 2024
The grocery chain operator said the mark downs would apply to national brands, including Amazon’s private label, Aplenty.
—Francisco Velasquez, Quartz, 31 May 2024
Unfortunately, Capital One debit and private label store cards, like the Capital One Walmart Rewards Card, do not get access to this feature.
—Iona Brannon, Condé Nast Traveler, 13 Jan. 2023
What is now called Expedia’s B2B private label business today makes up about one-quarter of the company’s $11.6 billion in annual revenue.
—Emma Hinchliffe, Fortune, 29 May 2024
See all Example Sentences for private label
These examples are programmatically compiled from various online sources to illustrate current usage of the word 'private label.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
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Cite this Entry
“Private label.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/private%20label. Accessed 14 Jun. 2024.
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