reframe

verb

re·​frame (ˌ)rē-ˈfrām 

reframed; reframing

transitive verb

: to frame (something) again and often in a different way

Tom, a seasoned renovator, … reframed the crooked doorways …

—Gillian Barth

The more lines of discoloration there are near the frame edges (from where the mounting paper has been exposed to light), the more times the silhouette has probably been reframed.

—Carolyn B. Noyes

… deftly reframes the debate, asserting that the war was never about W.M.D.s but about transforming the political dynamic of the region …

—Yoni Brenner

… cognitive-behavioral therapy, in which patients slowly expose themselves to the places and circumstances that frighten them and reframe the catastrophic thinking that torments them.

—Jeffrey Kluger

All failures are reframed as "good tries."

—Jon Krause

Examples of reframe in a Sentence

Recent Examples on the Web

Men’s fragrance was a relatively unshowy hygienic product until the 1970s, when Paco Rabanne’s Pour Homme helped reframe cologne as a fashion statement, said Paul Austin, the founder of a fragrance and branding agency, Austin Advisory Group. —Callie Holtermann, New York Times, 19 May 2024

Over the last year and a half, he’s also discovered the importance of reframing the incident as something positive — beautiful, even. —Meredith Blake, Los Angeles Times, 17 May 2024

Word History

First Known Use

1592, in the meaning defined above